CV

Nicolás Agustín Cabane

Summary

Search Engine Optimization Specialist with more than 11 years in the digital industry.
I am a dedicated, creative, team-oriented enthusiast in organic traffic generation, SEO strategy implementation, and
reporting, communicating with both technical and non-technical stakeholders in multicultural, international
environments.

EDUCATION

UADE – Universidad Argentina de la Empresa, Bachelor of Arts (Advertising)

MAIN WORK EXPERIENCE

Search Engine Optimization Specialist – Recharge.com – July 2019 – present – Amsterdam

  • Complete involvement in the SEO strategy being part of an international team focused on results.
  • Planning and execution of the Search Engine Optimization plan in several countries and languages as part
    of a 3 people team
  • Keyword research and page mappings for several countries and languages across the globe.
  • Technical & editorial SEO briefing, guidelines, and audits with Screaming Frog and ahrefs.
  • SEO KPIs reporting: dashboards and custom visualization with Data Studio
  • Involved in all key projects with different stakeholders: content leaders, translation agencies, freelance, and
    internal copywriters, developers, CRO specialists, SEA specialists, among various others sharing different
    languages and cultures.

Search Engine Optimization Leader – Agrofy – Nov. 2018 – July 2019 – Buenos Aires

  • Full ownership of the SEO strategy for all countries (AR, BR, UY, CL, BO, PY) focused on Agriculture and
    Agtech for an eCommerce site and news portal.
  • Research and implementation of search engine optimization recommendations
  • Technical & editorial SEO briefing, guidelines, and implementations
    Keyword research & search insights to drive the most valuable traffic
  • KPIs reporting and follow up using Google Data Studio
    Content research and recommendations for SEO success
  • Google Search Console, Google Analytics, and SEMrush usage.

Search Engine Optimization Owner – Almundo.com – April 2018 – Nov. 2018 – Buenos Aires

  • Full ownership of the SEO strategy for AR, BR, CO, MX
  • Research and implementation of SEO recommendations also in Brazilian Portuguese
  • Technical SEO briefing, guidelines, and implementations
  • Working with developers and content writers to ensure SEO best practices are properly implemented
  • Keyword research & search insights to drive the most valuable traffic
  • KPIs reporting and follow up
  • Marketing team support: Landing page creation and optimization
  • Content research and recommendations
  • Sitemaps, robots.txt, Structured Data implementation

Digital Marketing Specialist Freelance – Sensacional.cl – Oct. 2016 – August 2017 – Remote

  • I worked for Vestuá while the company was named Sensacional.cl
  • Campaign creation and running in multiple channels (Email, Blog, Social)
  • Email Marketing strategy, execution, and optimization
  • Marketing organization and planning using Trello
  • Campaign management using Autopilot Automation and Sendy Email
  • Content writing Blog administration using WordPress
  • Social Media Manager (Facebook, Pinterest, Twitter)
  • Campaign reports for conversion optimization using Google Analytics

Digital Marketing Specialist – Mercadolibre.com – June 2012 – August 2015 – Buenos Aires

This position developed into three different roles.

Search Engine Optimization Specialist (January 2014 – August 2015)
  • Analysis, creation, implementation, and reporting of the SEO initiatives for all markets
    Keyword positioning optimization and research
  • Reporting using Excel, Google Analytics, and internal tools
  • Onsite and remote results presentation for various stakeholders in a corporate environment
    Category Tree Architecture
  • Product’s tree optimization and engineering
  • Content improvement and assessment (in Spanish and Portuguese)
  • Technical training of new coworkers and on-demand support as a senior team member
  • Successfully trained and led a team of two people to work specifically for Brazil
Display Marketing & Reporting Analyst (June 2013 – January 2014)
  • Performance and branding campaign management through Demand Side Platforms, Facebook
    Ads, and several ad partners
  • Display Partnerships management, setup, and optimization
  • Forecasting, budget control, and monthly results scorecard using Excel (complex formulas and
    pivot tablets with large data amounts)
  • Traffic analysis using Google Analytics
Affiliate Manager (June 2012 – June 2013)
  • As an Affiliate Manager for the former Mercadolibre affiliate program Mercado Socios which we
    shot down in 2014.

Web Marketing Specialist – IBM – August 2011 – June 2012 – Buenos Aires

  • Web marketing campaigns development for IBM LATAM Hardware, eCommerce, and HR divisions
    Advisor for Web Marketing strategies, Search Engine Optimization & Affiliate Marketing
  • Team leadership for metric & reports generation using Excel and IBM UNICA Analytics
  • Project Manager: Website developments, updates, translations, and adaptations for the LATAM
    markets
  • New IBM product launches and set-up in the region
  • Managing and working closely with Web Developers, Designers, and fellow Project Managers in
    multiple locations with different time zones

Affiliate Manager – RecargaPay – November 2009 – August 2011 – Buenos Aires

  • Affiliate Management
  • Conversion and results improvement, Coaching, website improvement
  • Reporting Using Google Analytics, Excel, Some SQL Scripting
  • Affiliate Recruiting Focused on LATAM markets
  • Recruitment in English, Spanish and Portuguese
  • Also recruited Russian and Belarusian affiliates (learned some Russian to achieve it)
  • Email Marketing: Promotion campaigns & news updates, HTML email coding
  • Affiliate Network Manager: Google Affiliate Network, Link Connector, Pepperjam, CJ

Affiliate Manager – Wixi.com – February 2009 – November 2009 – Buenos Aires

Wixi.com was an innovative French-Argentinian start-up that allowed the user to have an online desktop with image,
video, and music hosting with the chance of seeing this content on every computer with an internet connection
available without using codecs. This job was divided in:

  • Affiliate Manager: Recruiting, coaching, and conversion optimization
  • Customer Service: Billing, refunds, and tech issues support
  • Online Marketing: Google Adwords ad texts
  • Reporting: Google Analytics & Excel

ADDITIONAL WORK EXPERIENCE

  • Digital Account Manager – Dimnet Web Services – August 2008 – December 2008 – Buenos Aires
  • IT Helpdesk Administrator – Pluspetrol (contractor) – December 2007 – August 2008 – Buenos Aires
  • Internship – Banco Comafi – May 2007 to November 2007 – Buenos Aires

FULL SKILLSET

SEO Business as Usual
  • Full audit in terms of content and technical SEO
  • robots.txt, Sitemaps, Structured Data, Log analysis
  • Complete organic positioning strategy and implementation
  • Presentation skills for tech and non-tech audiences
  • SEO tech implementations from idea, through development and reporting
Code and related
  • HTML5
  • CSS (Studying)
  • JS (Studying)
  • Bash: (Studying)
  • WordPress
SEO Tools
  • Ahrefs
  • Screaming Frog Spider and Screaming Frog Log Analyzer
  • SEMrush
  • Linkody
  • Mangools
Google Suite
  • Google Trends
  • Google Analytics
  • Google Data Studio
  • Google Keyword Planner
  • Docs, Slides, Spreadsheets
SEO Webmaster Tools
  • Google Search Console
  • Bing Webmaster Tools
Operative Systems
  • Linux (Arch / Ubuntu)
  • macOS
  • Windows 10
Office & Project Management Tools
  • Microsoft Office (Excel, Word, PowerPoint)
  • Asana
  • Trello
  • JIRA
  • Confluence
  • Slack
  • Sublime text
  • Linkedin

TRAVEL & HOBBIES

Travel

USA, Canada, Mexico, Uruguay, Brazil, Chile, Peru, Bolivia, Denmark, Sweden, Spain, France,
Germany, Netherlands

Hobbies

  • Judo
  • Language learning
  • Building computers
  • Building websites with WordPress

LANGUAGES

  • Spanish (mother tongue)
  • English (native level)
  • Brazilian Portuguese (native level, CELPE-BRAS certificate, lived in Brazil)
  • Dutch (Currently in B1.2)