Profile Overview

What and where i studied:

Universidad Argentina de la Empresa (UADE) | Bachelor of Arts in Advertising

 

WORK EXPERIENCE

Founder | #VasALograrlo

From February 2018 to present

#VasALograrlo is a nonprofit community aimed to motivate people who is looking for a job and a better life. With the help of human resources professionals and especially with people in the same situation more and more job seekers are achieving the goal of getting hired
My role as the founder and main administrator involve:

  • Motivate and coach all the community in 6 countries
  • Lead the change and expansion of the network around the world
  • Designate and coach country admins
  • Administrate all Telegram, Whatsapp and Linkedin Groups
  • Administrator of the project’s objectives and future
Digital Product Manager | CMR Falabella de Argentina

From November 2017 to February 2018

  • Ensure that all digital product improvements road maps are well executed
  • Performance metric analyst for all digital channels using Google Analytics
  • Create and organize all KPIs dashboards
  • Identify and execute growth opportunities
  • Online assets improvements (Web & Mobile Apps)
  • New productive tools evangelist
  • Participate in the Lean Lab team as a digital marketing specialist
Digital Marketing Specialist Freelance (2 years)

Brooklyness

From September 2017 to October 2017

  • All Digital actions: Organic (Facebook, Twitter, Instagram) & Paid (Facebook Ads)
  • Shopify eCommerce shop administrator
  • Customer Support & Community Management (Email, Social Media, Kickstarter, Indiegogo)
  • Reports and customer insights using Google and Shopify Analytics

Sensacional.cl
From October 2016 to August 2017

  • Campaing creation and running in multiple channels (Email, Blog, Social)
  • Email Marketing strategy, execution and optimization
  • Marketing organization and planning (we are Trello heavy users)
  • Campaign management using Autopilot Automation and Sendy Email
  • Content writing Blog administration using WordPress
  • Social Media Manager (Facebook, Pinterest, Twitter, Google+)
  • Campaign reports for conversion optimization using Google Analytics

Pinguins Hostel
From February 2016 to June 2016 plus one summer in 2017

  • Full management of the Pinguins Hostel in Florianópolis
  • Provider of a great experience for every traveler from start to end
  • Portuguese, English, Swedish, Spanish and many other languages were spoken

 

Mercadolibre.com | SEO & Category Structure Specialist
  • Analysis, creation, implementation and measurement of the SEO and Category Structure initiatives at a corporate level
  • Technical analysis, traffic measurement and forecast using Google Analytics, Google Trends, Google Keyword Planner
  • Keyword positioning optimization and research & Website Product’s tree building and optimization
  • Technical training of new coworkers & Team leader for the Brazilian SEO team

 

Mercadolibre.com | Display & Reporting Analyst
  • Performance campaign management through DSPs, Facebook Ads and partners for core & classifieds business units
  • Forecasting, budget control and monthly results scorecard using processing large amounts of raw data in Excel
  • Display Partnerships management
Mercadolibre.com | Affiliate Manager Corporate
  • Affiliate Manager of Mercadosocios: Mercadolibre’s former affiliate program
  • Website & conversion optimization
  • Affiliate recruiting, sales development
  • New marketing tools design and implementation
  • Budget control, commission payments and fraud detection
IBM Argentina | Web Marketing Specialist
  • Web marketing campaigns development for IBM Hardware, Employment, E-Commerce & Metrics divisions
  • Advisor for Web Marketing strategies, Search Engine Optimization & Affiliate Marketing
  • Website and campaign performance reports using Excel & Unica Platform
  • Team leadership for reports generation
RecargaPay (FNBOX) | Affiliate Manager
  • Affiliate Manager focused on international calling cards and prepaid wireless services
  • Affiliate Networks: Google Affiliate Network, Link Connector, Pepperjam, Commission Junction, Soicos
  • Search Engine Optimization & Email Marketing campaigns
  • Affiliate recruiting specialized in Russian website owners
  • Wixi.com | Affiliate Manager | February 2009 to November 2009 | Buenos Aires | Argentina
  • In charge of the former Wixi.com affiliate program doing affiliate recruiting, payments and performance improvement

FURTHER WORK EXPERIENCES
  • 2009: Dimnet.com | Digital Account Manager
  • 2008: Pluspetrol | IT Help Desk
  • 2007: Banco Comafi | Internship

ACTIVITIES & INTERESTS
  • Travel: USA, Canada, Uruguay, Mexico, Brazil, Chile, Peru, Bolivia, Denmark, Sweden, Spain, France, Germany
  • Sports: Judo
  • eCommerce: I have been selling in Mercadolibre.com for more than 10 years
  • Volunteering: Founder of #VasALograrlo Community

SKILLS
  • Coding: HTML, MJML, Markdown, Foundation Framework
  • Marketing Automation: Autopilot
  • SEO: Online presence assessment, code optimization, keyword analysis
  • eCommerce: Magento, Mercadolibre
  • Email Marketing: Sendy
  • Traffic Analysis: Google Analytics
  • SEM/PPC: Google Adwords Facebook Ads
  • Blogging: WordPress, Blogspot
  • Social Media: TweetDeck, Facebook Pages
  • Team Work: Trello, Slack, FileZilla
  • Operative Systems: Linux, Windows, OSX
LANGUAGES
  • Spanish: Native
  • English: Full professional proficiency
  • Portuguese: Full professional proficiency