Profile Overview

EDUCATION & QUALIFICATIONS

Universidad Argentina de la Empresa (UADE) | Bachelor of Arts in Advertising

 

WORK EXPERIENCE
Sensacional.cl | Digital Marketing Specialist | September 2016 to Present | Remote
  • Complete responsibility for all organic Sensacional’s digital marketing actions
  • Social Media Manager (Facebook, Instagram,Google+, Pinterest, Twitter)
  • Content Management: blog post writing, administration and freelance content writers leadership
  • Search Engine Optimization analysis & Keyword optimization
  • Reporting using Google Analytics & Excel
Mercadolibre.com | SEO & Category Structure Specialist
  • Analysis, creation, implementation and measurement of the SEO and Category Structure initiatives at a corporate level
  • Technical analysis, traffic measurement and forecast using Google Analytics, Google Trends, Google Keyword Planner
  • Keyword positioning optimization and research & Website Product’s tree building and optimization
  • Technical training of new coworkers & Team leader for the Brazilian SEO team

 

Mercadolibre.com | Display & Reporting Analyst
  • Performance campaign management through DSPs, Facebook Ads and partners for core & classifieds business units
  • Forecasting, budget control and monthly results scorecard using processing large amounts of raw data in Excel
  • Display Partnerships management
Mercadolibre.com | Affiliate Manager Corp
  • Affiliate Manager of Mercadosocios: Mercadolibre’s former affiliate program
  • Website & conversion optimization
  • Affiliate recruiting, sales development
  • New marketing tools design and implementation
  • Budget control, commission payments and fraud detection
IBM Argentina | Web Marketing Specialist
  • Web marketing campaigns development for IBM Hardware, Employment, E-Commerce & Metrics divisions
  • Advisor for Web Marketing strategies, Search Engine Optimization & Affiliate Marketing
  • Website and campaign performance reports using Excel & Unica Platform
  • Team leadership for reports generation
RecargaPay (FNBOX) | Affiliate Manager
  • Affiliate Manager focused on international calling cards and prepaid wireless services
  • Affiliate Networks: Google Affiliate Network, Link Connector, Pepperjam, Commission Junction, Soicos
  • Search Engine Optimization & Email Marketing campaigns
  • Affiliate recruiting specialized in Russian website owners
  • Wixi.com | Affiliate Manager | February 2009 to November 2009 | Buenos Aires | Argentina
  • In charge of the former Wixi.com affiliate program doing affiliate recruiting, payments and performance improvement
FURTHER WORK EXPERIENCES
  • 2009: Dimnet.com | Digital Account Manager
  • 2008: Pluspetrol | IT Help Desk
  • 2007: Banco Comafi | Internship
ACTIVITIES & INTERESTS
  • Travel: USA, Canada, Uruguay, Mexico, Brazil, Chile, Peru, Bolivia, Denmark, Sweden, Spain, France, Germany
  • Sports: Judo (Blue Belt) & Capoeira (Beginner)
  • eCommerce: I have been selling in Mercadolibre.com for more than 10 years
SKILLS
  • Coding: HTML, MJML, Markdown, Foundation Framework, Sublime, Haroopad
  • Marketing Automation: Autopilot
  • SEO: Online presence assessment, code optimization, keyword analysis
  • eCommerce: Magento, Mercadolibre
  • Email Marketing: Sendy
  • Traffic Analysis: Google Analytics
  • SEM/PPC: Google Adwords Facebook Ads
  • Blogging: WordPress, Blogspot
  • Social Media: TweetDeck, Facebook Pages
  • Team Work: Trello, Slack, FileZilla
  • Operative Systems: Linux, Windows, OSX
LANGUAGES
  • Spanish: Native
  • English: Full professional proficiency
  • Portuguese: Full professional proficiency
  • French: Learning